Postcard Records is a Glasgow based independent record label founded by Alan Horne in 1979 as a vehicle for Orange Juice and Josef K releases. The label's motto was "The Sound of Young Scotland", a parody/tribute to the Motown motto; its logo featured a cartoon cat beating a drum. Although short-lived, Postcard was to prove a key influence on the C81 and the later C86 indie-pop movements.
The label's first release was "Falling and Laughing" by Orange Juice, which was a critical success. The label went on to sign such bands as Aztec Camera and The Go-Betweens, before going bust in 1981. Horne resuscitated Postcard in 1992, and it continues to release records.